1 x Silver Design for good/Advertising 1 x bronze Design for good/Product design 1 x Brons advertising/integrated
SEPHORA - Young ones ADC 2024
Denmark ranks among the countries with the highest incidence of skin cancer, a trend particularly pronounced among men, who often neglect proper skincare. A study by the Centers for Disease Control highlights this disparity, revealing that men succumb to melanoma at more than twice the rate of women. Interestingly, there are moments when men are more than willing to apply cream to their faces—sports. In the summer of 2024, as the UEFA European Championships unfold in Germany, Sephora, a global leader in cosmetics and skincare, will introduce a campaign titled "THE GAME FACE." This initiative aims to inspire men to protect their skin from the sun while passionately cheering for their favorite teams.
Art Direction: Cajsa Winqvist, Stella Jeansson, Miranda Kyker
Copywriting: hanna blomstrand, Lucas Klarén
