SOLUTION: Denmark ranks among the countries with the highest incidence of skin cancer cases, a trend particularly pronounced among men. And the thing is, men in particular, are quite bad at using SPF regularly. They may not be eager to smear their faces with products like SPF on a regular basis, but there are occasions where the more goo on the face, the better.
Sports!
In the summer of 2024, as the UEFA European Championships unfold in Germany, Sephora, a global leader in cosmetics and skincare, will introduce a campaign titled "THE GAME FACE." This initiative aims to inspire men to protect their skin from the sun while passionately cheering for their favourite team.
Art Direction: Cajsa Winqvist, Stella Jeansson, Miranda Kyker
Copywriting: hanna blomstrand, Lucas Klarén
1 x Silver Design for good/Advertising 1 x bronze Design for good/Product design 1 x Brons advertising/integrated
