Mindler

Midsummer, Swedish tradition of celebrating with friends, dancing around the midsummer pole, drinking snaps and take a late night swim. The favorite holiday for all Swedes! Or is it? During our lifetime, more than 10% of us will suffer from some kind of depression at least once. For some of us, it's seasonal and can appear during the summer. Mindler is a company that offers therapy online. With the campaign "En Midsommardröm", Mindler raises awareness of this problem by talking about Midsummer as a dream and then switching the story into a different perspective, a nightmare. Because for some, Midsummer can be anything but joyful.