SOLUTION: Midsummer, Swedish tradition of celebrating with friends, dancing, drinking snaps and take a late night swim. The favourite holiday for all Swedes. Or is it?
During our lifetime, more than 10% of us will suffer from some kind of depression at least once. For some of us, it's seasonal and can appear during the summer.
With "En Midsommardröm", we aim to raise awareness of this issue by first presenting Midsummer as a dream, then shifting the narrative to a different perspective. Because for some, Midsummer can be anything but joyful.
Art direction: Cajsa Winqvist
Copywriting: Julia stigborg
Agency: Save Our Souls
Digital
