SOLUTION: What we eat today is shaping tomorrow. That's the founding principle behind the company Nordisk Råvara. Their farming techniques are bringing Swedish soil back to life. The final result is legumes which are a great source of protein and packed with flavour.
But many people find legumes boring, tasteless and too much of a hassle. So what do you do when your product is misunderstood? You turn its downsides to an advantage and speak to those who like a challenge. The ones who hunt their own meat, pick their own chanterelles, and brew their own beer. Those who understand the craft that goes into making something special.
Nordisk Råvara - A taste that can’t be tamed.
Art direction: Cajsa Winqvist, Marcus Rönne
Copywriting: Hanna Blomstrand, Oscar Larsson
OOH installations - each ad shell will be representanted and filled with one type of legume.
"Borad Bean - Taste more, demands more. it can't be tamed."
Some
SOme
in store installation
Product brochure
