Nordisk Råvara

What we eat today is shaping tomorrow. That's the founding principle behind the company Nordisk Råvara. Their farming techniques are bringing Swedish soil back to life. The final result is legumes which are a great source of protein and packed with flavor. But many people find legumes boring, tasteless and too much of a hassle. So what do you do when your product is misunderstood? You turn its downsides to an advantage and speak to those who like a challenge. The ones who hunt their own meat, pick their own chanterelles, and brew their own beer. Those who understand the craft that goes into making something special. Nordisk Råvara - A taste that can’t be tamed.

Art direction: Cajsa Winqvist, Marcus Rönne

Copywriting: Hanna Blomstrand, Oscar Larsson